"You know you’re not as bad as you once were" | Why Aren't You Famous? 02


 AARON SCALES is a visual artist and the founder of the creative architectural design company, BroCoLoco. Aaron is as seasoned as anyone in the tussle between creativity and business needs and speaks eloquently about both. He has a built successful business built around his art: “There’s something exhilarating and something exhausting about it.” He explains how “you can’t be driven by elation or deflation.” Rather, the task of the modern artist is to value communication, both with the client and in the expression of the work itself. He or she must lead the audience "from what is to what is POSSIBLE."He also eloquently makes the case for branded art around the 20-minute mark.

Perhaps his most fascinating point about the character and disposition of creatives is this: Humility is the middle ground between pride and depression. Pride is greater than you really are. Depression makes you think you’re less. “Humility is having an accurate assessment of who you really are. You know you are not as good as you could be. And you know you’re not as bad as you once were.” Why Aren't You Famous is an original series created by Human Factor Media, a branded content company?

Each episode features an honest conversation with a different artist across a range of disciplines, including writing, acting, comedy, film, music, and the visual arts. This artist is typically someone doing very well in his or field, but who has not yet "crested" the top. "Why Aren't You Famous?" is, therefore, a question as well as an exploration of what fame means in our time and whether it is truly the goal that matters.

ZACHARY SLINGSBY is a writer, short film creator, and the founder of Human Factor Media, a branded content company based in Nashville and NYC.

https://brocoloco.com/

https://www.instagram.com/thebrocoloco/

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